Nestle Nesvita – Women of Strength 2009

For the past few days womens issues have been shoved into the spot light, it initiated a huge debate sparked by the flogging video which aired across the nation and consequentially many issues arise as to how Islam treats Muslim women. With all the hype surrounding the womens issue I was intrigued by the advertising campaign being run by Nestle Nesvita where they are concentrating their campaign around women, granted this is a commercial venture and an attempt to promote their product to the local market but I must applaud their attempt to think-outside-the-box in helping to empower women in Pakistan and become a viable and productive force in the future of Pakistan.

The project is webbed into an online as well as an off-line campaign, the banner adverts targeting readers across Pakistan pushing the female readers to an online form where 26 random lucky participants will be called on a TV show engaging them into a stimulating session where the candidate will share her aspirations and talk freely about the obstacles that she will face in achieving those goals. The team of professionals and experts will then guide her through various exercises and motivational suggestions on how to overcome, setting an example for other women who may follow likewise across Pakistan.

The online initiative also extends to a facebook page where question and answer sessions continue day in and day out by Shazil Khan the Brand Manager of Nesvita who discusses the Women of Strength campaign and issues surrounding this initiative.

Yes granted, Nesvita may register a few clicks of recognition with this effort, but I feel this community based marketing initiative must be appreciated specially when it concerns the development of the women of our society. Hats of to Nestle, and I hope such projects will inspire more multinationals to target the people of Pakistan then merely catering to their customers.

_{DISCLAIMER – This is not a paid for post}