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Saad Khan looses life in Unilever / Mindshare Reality Show accident

Saad Khan Unilever mindshareIn a very shocking development a young 32 year old person, father of four kids looses his life during the filming of a reality show sponsored by Unilever and being produced by their advertising agency Mindshare. Saad Khan was a game show contestant and the host/model Amina Sheikh, who also is the model of Clear Shampoo, gave an underwater challenge to Saad and during the execution of the stunt he apparently lost control, struggled and pleading for help could not recover, the inadequate safety personal and the equipment could not react in time and eventually he drowned

Saad Khan, 32 year old young man from Karachi and a father of four kids is sadly the victim, his body was returned to Karachi for burial two days back and the infuriated family has been running from pillar to post but it seems for some awkward reason it fails to catch the media attention and apparently no media house is ready to ‘run the story‘. It is a known fact that the media in Pakistan is usually head over heals on every other lame ass political slander, but surprisingly in Saad’s case this case of gross neglect is not worthy of even a short news item. Might this have anything to do with the influence of Unilever and Mindshare who are giant spenders armed with enormous advertisement budgets.

Initially Saad’s family was furious hoping to have Unilever cough up full responsibility, but at the moment they feel that the most important thing to look forward to is the future of Saad’s four kids who have no future.

Aarpix: These details are given by a 2nd cousin of Saad on the condition of anonymity. Saad was 31, 6′2″, handsome man was employed at RBS (formerly ABN AMRO). Saad live a very ambitious and thrilled life. In his professional life, he had accomplished more than his age. He had well established career and didn’t participate for the prize money or anything. He was rather very thrilling and adventurous. He was disqualified from the show after a few days but was then called by the death on a wild card entry.

He did not lose his balance in the water – he was an excellent swimmer but the doctors in Thailand after carrying out an autopsy told that his muscle had pulled and he had some weight tied up to his feet as part of the challenge and so could not make it back up. He was under water for about 6 minutes.

Saad has left a widow and 4 kids: Oldest one is 7 years old, then twins of age 5.5 and then the youngest who is only 1.5 years of age.

While this story is slowly making its way around, it seems that some serious counter efforts were made against Farhan Janjua of Aarpix, who first broke the story, WebHostingPad suddenly issued Aarpix a short notice disabling his website for “nature of content” [do have a look at Aarpix and see if you find any objectionable material] they then told Farhan to quickly move his data with immediate effect or else they will delete his content [4 years of hard work] – panicking the poor chap found a local friend willing to help him, but as soon as the DNS prorogation started ‘someone’ called Farhan’s friend and asked questions about Aarpix and if they can possibly ‘have the owners cell phone number’ worrying for the safety of his friends Farhan resolved to buy a sever internationally and used their support services to help salvage the at-risk data. As I write this post at 2am Aarpix is slowly coming back online.

I strongly believe these scare tactics must be condemned, Unilever/Mindshare should be held accountable for this accident and must be forced to offer compensation to the grieved family with immediate effect. I do not mean merely doling out a paltry 1 lac rupees to the affected family but stress a far more expensive compensation to widow and the four kids who now have a life to live without the primary bread earner and literally no husband or father to look after them. May Allah give them the courage and patience to recover from this tragic incident

UPDATE: Just noticed that Dawn.com is also playing some mischief in this incident as well, the above Obituatry message was published in Sunday’s edition of Dawn, 23rd August, 2009. If you scroll to page 14 Karachi Metropolian section within the online archive hosted at epaper.dawn.com you do see this image in small print, but clicking on Saad Khan’s Obituary, and it comes with an error “The Article image is missing”, might this be an accidental mistake, possible but aint it too coincidental?

UPDATE 2: The missing image from the epaper edition of Dawn.com has been fixed, one of their adminstrators personally called me up to inform me that it was a site-wide problem for that particular day, and the website administrators are fixing it with immediate effect, he has reassured me that there was no foul play. It was an Obituary ad and does not come under the editorial control of Dawn, even if they wanted to


371 Comments

  • bolta tota |

    Saad will remain in our memory for ever & we will never forget him.

  • bahadur aadmi |

    We believe that Saad family has received nothing from unilever. So we should all continue to boycott unilever.

  • Syed Ali |

    This has already reached many people.Let Kamran Khan and Kashif abbasi know about it.Truth is Tsunami.It can not be hidden.

  • Lisa |

    They were paid. & no amount can recover Saads life!

    Leave them alone, it's their business.. Just pray for them & Saad.

  • Qasim |

    Geo TV is criminal.

    I sent an email to Geo tv and asked them why dont they report about the crimes of unilever. But they did not respond. Geo tv is a CIA tv and it is funded by the American terrorists.

    • Sultan Salahuddin Ay |

      Terrorist GEO

      Terrorist Jang

      Terrorist Akhbar e Jehan

      ———-

      In Germany, we dont watch GEO TV because it is a terrorist TV and it sides with the American and Hindu terrorists.

      We have also boycotted Urdu newspaper, Jang & Urdu magazine, Akhbar e Jehan, both of which, belong to GEO terrorists and they both support the American and Hindu terrorists.

      GEO + Jang + Akhbar e Jehan = Terrorists

      Sultan Salahuddin Ayubi

      Germany

  • Sarmad Hussain |

    GEO tv is an american tv and it is run by the americans and hindus. It is very pro america and india.

    • Sultan Salahuddin Ay |

      GEO TV, Jang newspaper and Akhbar e Jehan are all terrorists and they support the enemies of Pakistan.

      We have boycotted all three in Germany.

  • Sarmad Hussain |

    We have been boycotting the unilever since the start of the crisis of Saad Khan. We will continue until unilever criminals pay compensation to saad khans family.

  • Sultan Salahuddin Ay |

    Unilever belongs to Cockroach Britain and it has got a long record of opressing the workers. Unilever will not pay, until all its products are boycotted. Boycott Unilever and destroy its economy.

    Cockroach Britain is the biggest terrorist of the world and it looted the whole world for 400 years and killed 10 Crore people in the colonies.

    Sultan Salahuddin Ayubi

    Germany

  • Chad |

    It is a sad story. Given the conditions that it is a challenge an underwater camera should have been installed and a water safety officer should have been in charge. Any olympic competition has safety measures established how much more when it is for celebrities and such challenge has never been tried or qualified properly.

  • revolution |

    we must all continue to boycott unilever until they are brought down to their knees. Saad Khan's family must must must be paid. We will never accept anything less than that.

  • revolution |

    We want to tell everybody that LISA SINGH is the agent of unilever and she tells lies that Saad Khan's family was paid. They got not even a single paisa.

  • Lisa Singh |

    I AMMMM LISA SINGH & I AM NOTTTTT IN ANY WAY AFFILIATED WITH ANY COMPANY THAT KILLED SAADI.

    I MANAGE A HOTEL IN NEW YORK FOR GODS SAKE! & I AM NOT INDIAN. I WAS MARRIED TO ONE FOR SEVERAL YEARS & KEPT THE NAME FOR MY CHILDS SAKE ONLY. I AM ITALIAN/GREEK. I AM A CHRISTIAN & MY FIANCE' A PAKI MUSLIM.& I HAVE OFFERED TO YOU BEFORE, YOU MAY CONTACT ME PERSONALLY & ASK ME ANY DAMN THING YOU WANT TO, BUT YOU HAVE BEEN A COWARD HIDING BEHIND A FAKE NAME & INSULTS, BECAUSE THAT IS ALL YOUR HEART KNOWS HOW TO DO.. BE A REAL HUMAN & ADDRESS ME AS YOURSELF, YOUR REAL NAME ETC… OR SHUT THE HELL UP & DO SOMETHING WITH YOUR LIFE!

    TO BE HONEST, I KNEW SAAD ON A PERSONAL LEVEL. I KNOW HIS FAMILY & FRIENDS… & IF YOU HAD AN OUNCE OF A BRAIN, YOU WOULD KNOW THAT THINGS ARE KEPT QUIET FOR THE CHILDREN'S SAFETY! & IT IS NONE OF YOUR DAMN BUSINESS HOW MUCH, WHEN OR EVEN IFFFF HIS FAMILY RECEIVED ANYTHING FOR HIS MURDER… & I AM TIRED OF YOU TERRORIST TYPE CRAZY PEOPLE ASSUMING THAT YOU KNOW ANY DAMN THING ABOUT ME OR SAAD EVEN..

    WHATEVER HIS FAMILY RECEIVED OR DID NOT, WILL NEVER BE ENOUGH TO REPAIR WHAT WAS BROKEN & TAKEN FROM THEM. WHY DON'T YOU SPEND YOUR TIME PRAYING FOR THEM OR BETTER YET, TAKE THEM SOME $$ IF YOU ARE SO WORRIED ABOUT THEM? CONTACT ME, I WILL GIVE YOU THE INFO WHERE TO FIND THEM SO THAT YOU MAY GIVE THEM YOUR $$ OR HELP.. or just stop in to The Royal Bank of Scotland in Karachi & ask for any of his best friends/co workers(including Mr. Bilal Irfan)& donate to them, they will make sure that Anji & the kids get it… OR EVEN JUST GO INTO THE CITY & HELP ANYONEEEEE.. PAKISTANI PEOPLE CAN USE SOME POSITIVE HELP… EVERYONE IS SUFFERING IN SOME WAY.. GET OFF THE COMPUTER & GO DO SOMETHING!

    & STOP BASHING ME & THINGS YOU KNOW NOTHING ABOUT!!

    YOU CAN'T HARM ME & YOU JUST LOOK STUPID.

    Lisa Singh

    [email protected]

    +01 330 208 7258

    & @ Sultan..Thanks for your insight… also.. American TV channel Oxygen was going to purchase the show! But they backed out… finally… They can't afford the bad P.R. that will forever follow this murder…& i have a friend Mark Rossett in New York City that is working on a bio pic of shoddy casting/hiring of back door production companies hired by mega giants to shoot 3rd world TV shows without proper documentation/security measures etc… & PLEASE NOTE, LIKE ANY RACE, RELIGION, ETC.. NOT ALL AMERICANS ARE THE SAME.. MOST OF US DON'T BELIEVE THE 9/11 STORY, WE DONATE TO WORLD RELIEF & WE SUFFER & PRAY FOR EVERYONE GOING THROUGH SUCH HORRIFIC ORDEALS THAT THE WORLD DOES ON A DAILY BASIS.. I HAVE SEEN LOCAL SCHOOL CHILDREN HERE COLLECTING $$ & WATER /SUPPLIES & USE THEIR OWN $$ THEY EARNED SELLING SWEETS TO SEND IT TO PAKISTAN/HAITI ETC… LOVE & LIGHT TO ALL…

    ~ Lisa

  • online gradebook |

    we must all continue to boycott unilever until they are brought down to their knees. Saad Khan’s family must must must be paid. We will never accept anything less than that.