On 27th July – an article appeared on the back page of the newspaper titled Web presence: Punjab govt footing bill for PML-N social media revamp after it remained online for the entire day around 10pm that evening the article was suddenly deleted, and no explanation given as to why, the web editors of the Express Tribune chose to delete this post
Almost a month back on June 6th, Express Tribune had published an article titled PML-N’s – ‘Like’ my Facebook page News Item, after a few hours the web editors deleted the online edition without any reason. It seems there is a definite attempt by Express to be influenced by PML and its team of hired media houses to ensure that no bad publicity appears on its papers.
The focus of the article is on the hiring of the social media team, but what has not been exposed is the upsurge of all the TV ads & all the Newspaper adverts that have started populating the airwaves ALL are being funded by YOUR TAX MONEY positioned as Govt ads only to promote Sharif [PML] & Zardari [PPP]. One does wonder BOTH have made enough money in ALL their tenures combined that they could easily “invest” in their future turn of power – but their old corrupt habits continue. They use your money to reposition themselves as saviors of Pakistan for re-election.
An exposé of their activities was revealed at the Pakistan Social Media Gate blog which has a video and itemized screen captures.
For the sake of online posterity I hearby again reproduce the contents of the deleted article, so that the digital footprint does not disappear into oblivion
According to some party officials, team was hired by Punjab govt but utilised solely for PML-N objectives.
The Pakistan Muslim League Nawaz (PML-N) has hired two advertisement agencies for publicising and promoting its activities, party sources told The Express Tribune.
The decision was taken at a meeting of the party’s social media politics team after recommendations by the PML-N senior leadership and the Punjab government’s information technology-related officials, they added. The meeting, chaired by party president Nawaz Sharif, took place at his Raiwind residence.
Punjab Board of Information Technology (PBIT) Chairman Umar Saif gave a presentation to the participants, discussing the PML-N’s current presence on social media and the appeal of the party’s manifesto for the youth. PML-N constituted its team of social media experts to counter the web presence of Pakistan Tehreek-e-Insaf (PTI) and Muttahida Qaumi Movement (MQM). According to some party officials, however, the team was hired by the Punjab government but has been utilised solely for PML-N objectives.
A well placed source in the Punjab Board of Investment and Trade said that two floors of the board’s offices at Arfa Karim Tower were currently occupied by the PML-N’s social media teams, who had been working day and night to accomplish the party’s social media goals. He confirmed that the workers were hired by the Punjab government under PBIT, along with various other departments like the Punjab Sports Board.
The Punjab government set up a five-member committee last year to spruce up its image with a social media campaign. This team however, is apparently being utilised to promote PML-N’s social media presence.