BBC has just reported that the Pakistan Nuclear Regulatory Authority has recently published an advertisement in the Urdu dailies across Pakistan informing people to alert officials if they find any “lost or stolen” radioactive material.
BBC goes on to report a clarification issued by the Information Services Director of Pakistan Nuclear Regulatory Authority that the adverts were merely a ‘public awareness campaign’ to make people aware of the dangers of radiation from material that might have been used in hospitals and industrial plants. They clarify that “This is according to a cradle to the grave concept where records are kept of any radioactive source entering into the country until its final disposal.”
I would have to admit that I myself have not seen the advertisement per se to be critical of the exact Urdu wordings written on the advert but can make out only a few readable words from the small image appearing on BBC (also attached here). The first point indeed go on to warn people to be aware of radioactive material lying around and then the ad warns people to be careful and report it to the authorities. Even if it is supposed to be a public awareness campaign I think it is definitely awkward to use the words lying around especially in regards to radioactive material.
It sure is an awkward way of educating the public, at first instance one does logically assume that it could be possible that Pakistan and PNRA may have accidentally misplaced some of the precious nuclear material and the hunt is on, Yikes, I sure hope not. PNRA get your act together you simply cant mess up with such sensitive issues, every word, every statement you make must be weighed carefully before even uttering a peep.