In a very shocking development a young 32 year old person, father of four kids looses his life during the filming of a reality show sponsored by Unilever and being produced by their advertising agency Mindshare. Saad Khan was a game show contestant and the host/model Amina Sheikh, who also is the model of Clear Shampoo, gave an underwater challenge to Saad and during the execution of the stunt he apparently lost control, struggled and pleading for help could not recover, the inadequate safety personal and the equipment could not react in time and eventually he drowned
Saad Khan, 32 year old young man from Karachi and a father of four kids is sadly the victim, his body was returned to Karachi for burial two days back and the infuriated family has been running from pillar to post but it seems for some awkward reason it fails to catch the media attention and apparently no media house is ready to ‘run the story‘. It is a known fact that the media in Pakistan is usually head over heals on every other lame ass political slander, but surprisingly in Saad’s case this case of gross neglect is not worthy of even a short news item. Might this have anything to do with the influence of Unilever and Mindshare who are giant spenders armed with enormous advertisement budgets.