Today a number of bloggers were invited to the launch ceremony of EasyPaisa at PC Hotel, Karachi. EasyPaisa is a new service launched by Telenor for its subscribers allowing them to pay utility bills across any retail outlet in Pakistan. EasyPaisa comes in partnership with Tameer Bank allowing general retailers to signup and serve their customers with the convenience of easy utility bill payment.
A telenor subscriber goes to an EasyPaisa agent outlet with his bill to make a payment, the shop owner in lieu of his bank account with Tameer Bank credits the Utility service with the proper payment. In return the Telenor subscriber receives an authenticated SMS payment receipt on his cell phone ensuring that the proper account has been credited with details.