Hashoo Foundation‘s Project ‘Women Empowerment through Honeybee Farming‘ has been selected as one of the 12 finalists out of 700 entries for the BBC World Challenge 08 Contest. A historical moment for a Pakistani company to be highlighted on such a forum
World Challenge 08 is a global competition aimed at finding projects or small businesses from around the world that have shown enterprise and innovation at a grass roots level. World Challenge 08 is brought to you by BBC World News and Newsweek, in association with Shell, and is about championing and rewarding projects and business which really make a difference. The winner will receive a grant of USD $20 000 to put back into their project/business, and two runners up will each receive USD $10 000.
Women Bee Keepers project empowers women from the remote regions of Northern Pakistan to generate incomes by selling High Quality Honey to some of the top markets in Pakistan
The unique flora of the region makes for a superior honey that should command a premium price. The hard part is getting the honey to market. That’s where the Hashoo Foundation comes in. It takes the women’s honey, processes and packages it, and sells it in the high-end shops and hotels of Pakistan’s capital Islamabad. – earning more than twice the price they would have in the local market. This Income enables these women to provide for their Children’s Education, Health and Nutrition.